Although companies can stick their feet into virtual worlds for a mere tens of thousands of dollars, serious return on investment really requires expenditures in the range of hundreds of thousands of dollars, according to Sibley Verbeck, CEO of The Electric Sheep Company, a virtual worlds software, content and services provider. In an ECT News Network Podcast Series interview, Verbeck says the business applications of virtual worlds that are targeted to kids are fairly mainstream. Business applications are in the experimental stage but growing.
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