Second Life is part of a new media category known as "virtual worlds," an area that has been receiving a lot of attention recently. The channel's ascension begs the question: What possibilities exist for SL's use in pharma/healthcare marketing and sales? To better answer this, I recently went on an expedition to see what SL applications presently exist and which are being talked about, both in-world and out. Virtual worlds, massive multi-player online games, online simulations -- in these alternate worlds, one's avatar is able to interact with its surroundings...
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