Saturday, September 13, 2008

Crowdsourcing: Many Are Smarter Than One


Jeff Howe's new book, "Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business," belongs in the same section of your library as "The Wisdom of Crowds," "The Starfish and the Spider," "Wikinomics," "Small Pieces Loosely Joined" and Seth Godin's forthcoming "Tribes." The subject is group intelligence, or as Howe, a writer for "Wired" and other publications, calls it, "crowdsourcing." It's not the greatest name in the world, but it'll do. More accurately, it's "aggregated intelligence" since it's really the product of a bunch of individuals and not a "crowd."


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